Why Do Africans (People of African Descent ) Bleach Their Beautiful Dark Skin,

Perm Their Natural Kinky Hair,


Have “Pointed Nose” Operations?







Africans’ early encounters with Arabs and Europeans were mostly catastrophic; these foreigners colonized and enslaved millions of African people. They deemed African aesthetics as ugly. African contributions to world civilization: medicine, traditional religions, arts, science, fashion, etc were labelled inferior. As a result many Africans today are still trying to deal with the psychological impact of these encounters: “internalized self-hate.”

African men and women bleach their skin, perm their hair and wear fake wigs that don’t look like their natural hair, have “pointed nose” surgeries in order to look like their former oppressors. It is their way of fighting for recognition. Mainstream media both in the Middle East and the Western world promote and feature white or lighter complexioned people.

For example, most of the black people that work for CNN are either light skinned or mixed race. They are regarded as the mouthpiece for all black people. An African (black) person with stereotypically kinky hair, dark skin, broad nose, and thick lips, no matter how intelligent and attractive, are rarely allowed to express themselves and represent blackness. When you watch movies from around the world, dark skinned black people are often cast in subservient roles; they are rarely the “good guy.”

As Steve Biko said, “the most potent weapon of the oppressor is the mind of the oppressed.” Unfortunately, even though Africans are no longer colonized and physically enslaved, we are still mentally imprisoned. Africans on the continent and in the diaspora have internalized racist ideas about themselves. Dark skinned black children are often bullied or simply ignored because they look “too African,” “too dark” or “their nose are too wide” etc. “Internalization” is constantly reinforced by an anti-dark skin bias in the social world.

In music videos on the continent and in the diaspora be it in Congo (Kofi Olumide), Nigeria ( Kcee, Olu Maintain), Jamaica (Sean Paul) black people with lighter skin are the main characters. Media outlets that are supposed to have wholistic representations of black people such as BET mostly feature mixed race and light skinned blacks who have stereotypically white features. In fact, these media seem to encourage disrespectful remarks about dark skinned black people. For example, a number of black entertainers such as Asap Rocky, Kenya West, Lil Wayne, Ne-yo and Dl Hughley publicly endorsed light skinned supremacy and there was little outcry from the black “community” to their tasteless, self-hating remarks.

What is the Way Forward?

Nuul Kukk ( Black is Beautiful) in Senegal

  • Black people need mental healing. Seek the counsel of your elders and be part of a sister and brotherhood, where you can have honest conversations
  • Promote a wholistic representation of blackness and include dark-skinned black people in every aspect of society, especially in the media
  • There should be a public outcry whenever darker skinned blacks are disrespected
  • Do not buy or play music of self-hating and disrespectful artists
  • Stop reproducing divisive phrases such as: “team light-skin” and “team dark-skin,” or  “you are pretty for a dark skinned girl,”  “you have good hair,” etc.
  • Support anti-bleaching campaigns such as Nuul Kukk (Black is Beautiful) in Senegal https://www.facebook.com/nuulkukkmoovment not only to decolonize our minds but to save lives. Bleaching creams are dangerous they cause illnesses such as  skin cancer and liver damage.
  • Recent research suggests hair perm causes hair loss and fibroid tumors.Start and/or support campaigns in your community against hair perming, skin bleaching and “pointed nose” operations.

Racist portrayal of Africans/ black / people of African descent in US and other parts of the world, past and present (  books, advertisements, movies, etc).




This black doll is currently ( in 2000s) being sold in the US, labeled “lil monkey”


U.S universal picture racist cartoon “scrum me mama with a boogie beat” depicting Africans/blacks as lazy monkeys, that need white people to teach them work ethic


In Ukrainian Africans  depicted in a newspaper as monkeys
Christmas racist tradition in the Netherlands, white people paint their faces black and dress in bright colors ( being Africans/slaves)


Ota Benga ( 1906 ), 24 year old African- Congolese young man that was taken by white people and brought to the US. He was placed in the Bronx “human” zoo, treated as a freak and an animal.


Tintin Au Congo/ Tintin in the Congo by Hergé (aka Georges Prosper Remi) Belgium cartoonist . This book is about Congolese and how they are lazy, stupid, servants etc.


Belgium 1958, a little African/black girl was put into a human zoo and white people are feeding her banana like a monkey.


Examples of Bleached Skinned, Pointed Nose Operation and Fake Hair
South Africa-Mshoza

USA – LaToya Jackson ( before = top, after = below )


Nigeria- Pele Okiemute

Nigerian bleaching expert Pele Okiemute

Jamaica- Vybz kartel


Women in Senegal
Senegal Skin Lightening / Zed Nelson

Woman and her bleached skin

Kenya- Vera Sidika 


Vera Sidika today as a bleached woman

African/Black man in the diaspora 




 Dominican Republic-Sammy Sosa ( Bleached Skin)


African Woman


Nigeria – Governor Alao Akala of Oyo State

Governor Alao Akala of Oyo State

Rwanda, Beatrice Munyenyezi
Beatrice Munyenyezi bleaching her skin

USA-Lil’ Kim


African Woman in the diaspora 


 Virgin Islands/USA –Karrine Steffans ( aka superhead )


Women in SeneGambia 




Nigeria- Royal Family of Bleachers 


Nigerian-Cameroonian, Dencia

Nigerian: Cameroonian %22artist%22 Dencia bleaching story.Nigeria- Tonto Dikeh

Tonto talks about the fact that she bleaches her skin and that she has no “problems with skin bleaching.” She believes if you do not like your skin, you should change it. ( video below)



Trinidad and Tobago/ USA -Nicki Minaj (Onika Tanya Maraj )


African American – Tamar Braxton before and after nose surgery 

Tamar Broxton before and after nose operation

African American- Nene Leakes had nose operation to make it pointed!

NENE-LEAKES-NOSE-JOBWoman of African descent, narrow and pointed nose surgery  :http://www.drkolstad.com/photo-gallery-rhinoplasty.html

Woman of African descent narrow nose operationSide Effects

Skin Peeling


 Skin Cancer and Burn






Stretch Marks


Uneven Skin Tone





Pimples Breakout


Hair loss / Track Alopecia



Additional Information

1.”Study Links Hair Relaxers To Fibroid Tumors and Early Puberty In African American Females”...http://blacklikemoi.com/2012/02/study-links-hair-relaxers-to-fibroid-tumors-and-early-puberty-in-african-american-females/

2. ” Skin Bleaching and Lightening as Psychological Misorientation Mental Disorder”http://www.questia.com/library/1P3-2360188641/commentary-on-skin-bleaching-and-lightening-as-psychological

3. “Skin Bleaching and Global White Supremacy“...http://www.academia.edu/898612/Editorial_Skin_Bleaching_and_Global_White_Supremacy

4.”Mercury in Skin Lightening Cosmetics”…http://mercurypolicy.org/wp-content/uploads/2010/06/skincreamhgfactsheet_may31_final.pdf

5.”Nigeria’s Booming Skin Bleaching Market”https://www.youtube.com/watch?v=illl92AMxTA

6. South African musician Nomasonto Mnisi, talks about her desire to look “white, white.”

Skin Bleaching in Africa

7. “Africa Where Black is Really Not Beautiful”…http://www.bbc.co.uk/news/world-africa-20444798

8. “Confessions of a Hair Weave Addict.” A story of an African (black) woman who had self-esteem problems linked to her hair and how she dealt with it http://www.huffingtonpost.com/erikka-yancy/hair-weave-addiction_b_3065875.html

9. “Black Women Lightened Skin and Straightened Hair”  http://www.unbiasedtalk.com/living-and-relationships/black-women-lightened-skin-and-straightened-hair/

10. This is where “human hair wigs/weaves” come from. Poor Indians donate their hair to god and the temple priests sell them to brokers. And from poor white Europeans.





11. Unfortunately, black people don’t even have control over their haircare.The African/black haircare industry is dominated by Koreans.Black people spend billions of dollars each year to buy other people’s discarded hair that looks nothing like their real hair.



12.Mr. Vegas sings “Black and Proud” (Nah Bleach)https://www.youtube.com/watch?v=aTNuwV7NFHM

13. Vybz Kartel sings about light skin supremacy and how it gives one access to women, job etc.. “Cake Soap”


14. Kendrick Lamar  explains the importance of casting dark skinned black women in music videos. He took it further by asking for a dark skinned woman to be the lead character in his music video ” Poetic Justice”.

Kendrick Lamar

15. Fela on Skin Bleaching “Yellow Fever”

16. Watch Bill Duke and D. Channsin Berry’s documentary “Dark Girls” It would help you have a better understanding of the plight of dark skinned black people especially women in the US, and it is also applicable to Africa/Black people worldwide.



17. Yellow Fever  a documentary on skin bleaching in Africa

10. This is an example of psychological  violence of white power on African American men and women. Maxwell needs healing.

Maxwell, white power!

Please note: I do not hold copyright to any of the pictures and videos.